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Free Udemy Coypon Code - Professional Certificate in Digital Strategy and Planning

Free Udemy Coypon Code - Professional Certificate in Digital Strategy and Planning

Udemy Coupon - Code Professional Certificate in Digital Strategy and Planning - Develop a measured and well-considered digital marketing strategy!

Instructor: iMarketer School LONDON

What you'll learn
  • Gain an understanding of the theory and practical application of digital strategy
  • Implement a powerful marketing mix that sustains customer engagement
  • Develop a measured and well-considered strategy


Curriculum
6 Sections • 61 Lectures • 5h 15m total length

Digital Ecosystem
Welcome on board!
Digital ecosystem - Websites
Digital ecosystem - Landing pages
Blogging Platforms & Social Microblogging
Other Must-Have Digital Tools
Customer Journey - Lead Magnet
Customer Journey - Initial Offer
Customer Journey - Core Offer
Upsells, Downsells, Cross-Sells
Content Funnels: TOFU
Content Funnels: MOFU
Content Funnels: BOFU
In Conclusion

Market Research
Get Started with Market Research
Types of Market Research
Identify the problem
Establish survey goals
How to write survey questions
Avoid unwanted results
Choose a delivery tool
Identify Your Competitors
Competitor Analysis
Side by Side Analysis

Research Your Target Market
Welcome on board!
Benefits of Having Customer Avatars
How to Profile Customer Avatars
How to Collect Data
Dive Deep Into Customer Avatars
Put it Into Work
Create Avatar Focused Content
Case Study
In Conclusion
Certificate Instructions

BONUS 1: Buyer Intelligence
Introduction to Buyer Intelligence Course!
Research Competition
Alexa: Basics of Profiling
Gathering More Insights
Media Kits
A Typical Day
Media Mapping
Buying Habits

BONUS 2: Local Marketing
Introduction to Local
Low Hanging Fruit
Pinpointing Client Needs
Getting Clients
Convert HTML to Wordpress
Template Design
Local Search Engine Friendly Content
Wordpress Plugins
Live Example
Outsourcing

Practical Material: Market Research in Depth
Introduction to the course
What are you selling?
Different Markets
Data Mining
Start Research
Finding Market Trends
Research Keywords
Whats Selling and What Isn't
What People Want and Don't
Find the Chatter